Mindfullness

 Semiotics Analysis 1] Fair and Lovely Advertisement   Various signs [signifier + signified] Ø   Direct eye contact ·          Looking directly at the camera and making eye contact with the viewer. ·          By looking directly, the woman shows us that how the product is helping her and it could be in our case also if we start using it.   Ø   Division of frame in two parts ·          The face is divided in two parts. The left one is draped with a pink cloth or scarf and the right one is shown clear and bright. ·          The partition is generally used to compare two situations. Here it is used to show a particular difference between the results of using and not using the cream.     Ø   Texts used in advertisement ·        ...